Budweiser’s sales have slipped in recent years, losing ground to light and craft beers. Bud needs to differentiate itself from other domestic beers, and convince consumers to consider the beer for taste rather than price. To do this, the brand needs a new look.
'Making the Mundane Glorious' Campaign Concept
Budweiser is often consumed at home, after getting home from work or on a day off rather than at a bar or a nightclub. This campaign concept's goal was to acknowledge Budweiser's role in making some mundane activites more enjoyable through posters which would be implemented on social media and in print.Â
