Catalyst Covenant first opened their doors as a church plant in 2014 located in North East Minneapolis. They grew steadily through the years but in 2020 during the COVID-19 pandemic they hit a boom due to remote gatherings, online streaming and their vibrant community. Their branding and their website hadn't been revisited since they began 7 years ago and they were in need of a refresh.
It was important to Catalyst to retain brand recognition, so rather than starting from the drawing board I made their logo more scalable, easy to digest, and created a concept of three c's interlocking rather than the water bubbles that existed previously.
